The Secret To Getting Your Indie Game Trending

With so many independent games being brought into the mainstream gaming ecosystem, the chances of riding the same wave into the limelight can seem nearly impossible. Over the past year, we’ve seen the success of roguelike Dogubomb’s strategy puzzle Blue Prince and LocalThunk’s deck-builder Balatro come into the spotlight. These two trending indie game titles took the gaming industry by storm by shaking the foundation of expectations. While your game might not have the exact […]

Creating Your Press Kit as An Indie Game Developer (Template)

What is a Press Kit? As a game developer, there’s no way that you aren’t familiar with press kits. They’re essentially where journalists, press, content creators, and more will search for more information about your video game. A press kit details your game, its story, and the hardworking team behind it. I don’t want to be overdramatic, but it’s probably the most important document you need to start marketing your game. Why Should You Use […]

What Defines a Great Indie Game Trailer?

Has there ever been a Steam indie game trailer that stuck with you for hours or even days after you saw it? You get a sense of satisfaction, yet you want more of it. When you watch a gaming presentation, where tons of trailers are showcased, which ones stick out to you? What Is Important in an Indie Game Trailer? More often than not, some trailers feel like they’re following the same guidelines as everyone […]

How To Start Marketing Your Indie Game

I took a look over my website and realized that I don’t really have any marketing content on here. This is my effort to correct that. Today, I want to write out everything I’ve seen work for indie game devs in marketing their game. It’s not some hard, impossible thing to effectively market your indie game before, during, and after launch. You and I both know that a ton of game devs have just nailed […]

Unraveling the Importance of ‘Grammer’ in Indie Game Development

This is different from what I normally post on the Frowns Marketing site. However, I’ve noticed game devs and marketers overlook this important aspect in indie game development: Grammar. It’s as important as the game itself; if you want to be taken seriously about it. Why Is Grammar Important In Game Development? If you’re planning to release your game in ANY language (and I’m sure you are) then you need to check your spelling before […]