The Secret To Getting Your Indie Game Trending

With so many independent games being brought into the mainstream gaming ecosystem, the chances of riding the same wave into the limelight can seem nearly impossible. Over the past year, we’ve seen the success of roguelike Dogubomb’s strategy puzzle Blue Prince and LocalThunk’s deck-builder Balatro come into the spotlight. These two trending indie game titles took the gaming industry by storm by shaking the foundation of expectations. While your game might not have the exact […]

SEO Do’s and Don’ts for Indie Devs: Don’t Let Google Nerf Your Game

Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming Last time, we explored the importance of using SEO as a cost-effective marketing channel for your indie game. Today, we’re jumping right into new game+: what are the essential do’s and don’ts when it comes to your title achieving organic success? Don’t: Leave it Too Late to Carry out SEO Activities Being aware of SEO’s main drawback compared to other […]

SEO for Indie Games: The Marketing Channel You Can’t Afford to Ignore

Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming While there are practical tips you can put to use when marketing your indie game, taking efforts to the next level can feel daunting. It’s easy to sink money into paid ads, influencer partnerships or PR launch campaigns. When these land, the buzz they generate can be a godsend, but when they don’t, having such a financial outlay can create […]