The Importance of Properly Tagging Your Indie Game on Steam

Whenever you create a new store page on Steam, there are requirements that need to be filled out before it’s even ready to be considered for publication. Valve doesn’t make getting through these very easy, and I feel that their guides aren’t all too helpful, especially if you’re looking for the most effective way to do something like tagging your games. How to Properly Tag Your Indie Game on Steam In the Basic Info section […]

How to Stream/Broadcast to Your Indie Game’s Steam Page for Free

Getting to be a part of your first Steam Next Fest is exciting. In fact, being a part of any Steam-sanctioned festival that helps put a spotlight on your game is magical. There are only so many opportunities to have your game displayed on the front page of one of the greatest gaming digital storefronts of all time. So, when the time comes, you want to ensure that you pull out all the stops and […]

SEO for Indie Games: The Marketing Channel You Can’t Afford to Ignore

Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming While there are practical tips you can put to use when marketing your indie game, taking efforts to the next level can feel daunting. It’s easy to sink money into paid ads, influencer partnerships or PR launch campaigns. When these land, the buzz they generate can be a godsend, but when they don’t, having such a financial outlay can create […]

When Should You Enter Your Indie Game Into Steam Next Fest?

Is your game ready to be entered in Steam Next Fest?

Creating Your Press Kit as An Indie Game Developer (Template)

What is a Press Kit? As a game developer, there’s no way that you aren’t familiar with press kits. They’re essentially where journalists, press, content creators, and more will search for more information about your video game. A press kit details your game, its story, and the hardworking team behind it. I don’t want to be overdramatic, but it’s probably the most important document you need to start marketing your game. Why Should You Use […]