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The Secret To Getting Your Indie Game Trending
With so many independent games being brought into the mainstream gaming ecosystem, the chances of riding the same wave into the limelight can seem nearly impossible. Over the past year, we’ve seen the success of roguelike Dogubomb’s strategy puzzle Blue Prince and LocalThunk’s deck-builder Balatro come into the spotlight. These two trending indie game titles…
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How to Gain YouTube and Twitch Coverage for Your Indie Game
Get coverage on your indie game and help the streamer gain an audience.
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Top 10 Tips to Have a Successful Kickstarter Campaign in Gaming
Get your project started the right way.
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SEO Do’s and Don’ts for Indie Devs: Don’t Let Google Nerf Your Game
Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming Last time, we explored the importance of using SEO as a cost-effective marketing channel for your indie game. Today, we’re jumping right into new game+: what are the essential do’s and don’ts when it comes to your title achieving organic…
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The Importance of Properly Tagging Your Indie Game on Steam
Whenever you create a new store page on Steam, there are requirements that need to be filled out before it’s even ready to be considered for publication. Valve doesn’t make getting through these very easy, and I feel that their guides aren’t all too helpful, especially if you’re looking for the most effective way to…
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How to Stream/Broadcast to Your Indie Game’s Steam Page for Free
Getting to be a part of your first Steam Next Fest is exciting. In fact, being a part of any Steam-sanctioned festival that helps put a spotlight on your game is magical. There are only so many opportunities to have your game displayed on the front page of one of the greatest gaming digital storefronts…
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SEO for Indie Games: The Marketing Channel You Can’t Afford to Ignore
Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming While there are practical tips you can put to use when marketing your indie game, taking efforts to the next level can feel daunting. It’s easy to sink money into paid ads, influencer partnerships or PR launch campaigns. When these…
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When Should You Enter Your Indie Game Into Steam Next Fest?
Is your game ready to be entered in Steam Next Fest?
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What Defines a Great Indie Game Trailer?
Has there ever been a Steam indie game trailer that stuck with you for hours or even days after you saw it? You get a sense of satisfaction, yet you want more of it. When you watch a gaming presentation, where tons of trailers are showcased, which ones stick out to you? What Is Important…
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How To Start Marketing Your Indie Game
I took a look over my website and realized that I don’t really have any marketing content on here. This is my effort to correct that. Today, I want to write out everything I’ve seen work for indie game devs in marketing their game. It’s not some hard, impossible thing to effectively market your indie…
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Unraveling the Importance of ‘Grammer’ in Indie Game Development
This is different from what I normally post on the Frowns Marketing site. However, I’ve noticed game devs and marketers overlook this important aspect in indie game development: Grammar. It’s as important as the game itself; if you want to be taken seriously about it. Why Is Grammar Important In Game Development? If you’re planning…
