How to Stream/Broadcast to Your Indie Game’s Steam Page for Free

Getting to be a part of your first Steam Next Fest is exciting. In fact, being a part of any Steam-sanctioned festival that helps put a spotlight on your game is magical. There are only so many opportunities to have your game displayed on the front page of one of the greatest gaming digital storefronts of all time. So, when the time comes, you want to ensure that you pull out all the stops and […]

SEO for Indie Games: The Marketing Channel You Can’t Afford to Ignore

Written by Chris Mawson, Head of SEO at ICS-digital & MD of Power Up Gaming While there are practical tips you can put to use when marketing your indie game, taking efforts to the next level can feel daunting. It’s easy to sink money into paid ads, influencer partnerships or PR launch campaigns. When these land, the buzz they generate can be a godsend, but when they don’t, having such a financial outlay can create […]

When Should You Enter Your Indie Game Into Steam Next Fest?

Is your game ready to be entered in Steam Next Fest?

What Defines a Great Indie Game Trailer?

Has there ever been a Steam indie game trailer that stuck with you for hours or even days after you saw it? You get a sense of satisfaction, yet you want more of it. When you watch a gaming presentation, where tons of trailers are showcased, which ones stick out to you? What Is Important in an Indie Game Trailer? More often than not, some trailers feel like they’re following the same guidelines as everyone […]

How To Start Marketing Your Indie Game

I took a look over my website and realized that I don’t really have any marketing content on here. This is my effort to correct that. Today, I want to write out everything I’ve seen work for indie game devs in marketing their game. It’s not some hard, impossible thing to effectively market your indie game before, during, and after launch. You and I both know that a ton of game devs have just nailed […]